For Aileen Rauchmann, WELEDA social team

Nadiia Tatarinova

Freelance Creative Producer & Influencer Marketing Consultant, Berlin.

Experience

9 years in the influencer industry, on the brand side and as a creator

Freelance

UGC, influencer and creator campaigns, creative production, PR

UGC

Trusted by 300+ brands (Charlotte Tilbury, Humantra, Moroccanoil, Tise etc)

How I work

Research, script, my voice

1. Research

I never start writing without it.

Research flow

  1. Briefing
  2. Target audience
  3. Find inspiration
  4. Replicate

Target audience, with AI, in 30 seconds

In: brand, product, context I already have.

Out: ideal customer, their pain point, the desire the product solves, objections, the exact language they use.

Many skip this step. That is why so many scripts feel generic.

2. Script

The research goes straight into the second prompt.

In: audience, offer, benefits, tone, length.

Out: a complete, ready-to-film script.

Two rules for every script

  • Sell the feeling, not the product. Who do they become with it?
  • One proof point. Rating and number of reviews, for example 4.8 of 5 stars from 3,000 reviews.

In short: nobody buys a jar. They buy the person they become with it.

3. My voice

AI gives me the first draft, never the final one.

  • I cut the salesy lines
  • I add what a real person would actually say
  • Final script: hook, product intro, value props, CTA, plus on-screen text and visuals

Result: a script someone can film today.

For WELEDA

How I would approach your audience

1. Audience codes

Natural cosmetics buyers read labels and trust proof over promises.

  • They check ingredients before they check the price
  • They want calm, honest routines, not hype
  • Their language: gentle, sensitive skin, no unnecessary extras

2. Niche communities

One product, a different person watching each time.

  • Clean beauty and ingredient nerds
  • Sensitive and dry skin
  • Slow-routine and minimalist skincare fans
  • Parents looking for gentle care

3. UGC for your channels and paid

Same research flow, tested per community.

  • Several hooks per product, one for each community
  • Real routine on camera, shown in everyday light
  • One proof point in the first seconds, built to run as a paid ad

Goal: the buyer thinks "that is me" in the first 3 seconds.

Humantra How I made the video

1. Briefing

  • Daily hydration product, zero-sugar electrolyte mix
  • German-speaking talk-to-camera video, 30 seconds
  • Built to run as a paid ad

2. Target audience

  • People who need hydration through long workdays, training and travel
  • Tired by midday, and electrolyte drinks that are sugary or taste off

3. Hook

  • German hook: "Ich weiß nicht, wie ich Humantra so lange verpassen konnte"
  • Followed by: the brand has unglaublich gute Bewertungen everywhere

4. Script

  • Day-to-day scenes: kitchen, laptop work, chilling in the bedroom
  • Clear product shots and short cuts of each colour in use
  • German captions, ending with me talking to camera

Result: 90 days of paid usage

Video

Moroccanoil How I made the video

1. Briefing

  • Agency brief: one social-first TikTok, 15 to 30 seconds
  • For Moroccanoil's own channels, paid and organic
  • Two-day turnaround

2. Target audience

  • People with frizzy, dry hair who want it smooth
  • Frizz that is back after every wash, and heavy products that weigh hair down

3. Hook

  • Delivered two intro options after the brand's feedback
  • Clear before and after: hair looks dry and frizzy before, nurtured after

4. Script

  • Hands-on hair oil routine at home, shot in natural light
  • A few drops, worked through the lengths, then the shine close-up and the scent

Result: 12 months of usage on all brand channels

Video

Tise How I made the video

1. Briefing

  • German launch of the Norwegian second-hand app Tise
  • 15 to 60 second video, buying or selling
  • I chose the selling angle

2. Target audience

  • People who want to clear out their wardrobe and sell instead of throwing away
  • Selling second-hand usually means fees and effort

3. Hook

  • A "keep or sell" clear-out with try-ons
  • Opens on the wish to finally sort out the wardrobe

4. Script

  • Voiceover with subtitles inside the safe zone
  • Key line: no selling fees, you keep the money

Result: 30 days of paid push rights on 2 platforms

Video

Charlotte Tilbury How I made the video

1. Briefing

  • Airbrush Flawless line: Blur Concealer and Finish Powder
  • 1 Reel, 30 to 35 seconds, built around the "Life Stress Test"
  • Dark ad on Charlotte Tilbury's own platforms

2. Target audience

  • People who want a flawless base that lasts through a full day
  • Powder and concealer that cake up or wear off

3. Hook

  • Powder in hand, the question "is it really waterproof?"
  • Wow effect: pouring water over my face, the Life Stress Test

4. Script

  • Hands-on test of concealer and powder, effect shown on skin
  • German voiceover and subtitles

Result: 2 weeks of dark ad usage in Germany

Video

Trusted by 300+ brands. Rates and availability: in my email. nadiiatatarinova.com